I found myself mulling over Dave Pasternack’s comments in regards to SEO not being “rocket science” or akin to baking a cake even further. Not from an SEO perspective, but from that of an expert. You know what? I find them to be even more distasteful, even irresponsible.

I’ve spent nearly two decades learning and refining my skills as an expert jeweler. I can certainly sit down with you Mr. Pasternack, and show you HOW to solder a chain in less time than it would take a novice to read and fully understand the Google Webmaster Guidelines, and then off you go. Right? Hardly. In all likely hood, you’d melt the chain and burn the solder. Me showing you how to solder the chain may not be rocket science but having the proficiency to do it well IS as is any other skill on the planet. If I were to come out and say being a jeweler isn’t “rocket science” or compare it to baking a cake it would be very misleading to any aspiring jeweler. I were a watchmaker and could be construed as expert jeweler to make such assertions publicly would be downright irresponsible.

I have wonder how quick you’d be to insult any other professionals outside your realm of expertise, which is PPC if I’m not mistaken, like you did to the SEO industry experts. I have a master carpenter building some custom cabinets for me right now. I’ve no doubt he’d be able to show you HOW to build the cabinets I want but I’ve little doubt I’d not be pleased with your results. Are his skills and expertise “not rocket science” and comparable to baking a cake? I asked him and will refrain from repeating his “colorful” reply.

I was also pleased to see that I was not the only one who was “annoyed” when Kevin Lee was published saying…

By the way if Google’s purity is preserved (perhaps through bloggers who wish to anchor link to Dave’s bio page on our site), and we win the $1000, we’ll donate it to the American Cancer Society.

I guess that saying that IncrediBILL was “annoyed” when he blogged Dave Pasternack’s Company Asks Others for SEO Help is a bit of an understatement. Having to ask for SEO help after your insulting comments is bad enough, but doing by using the such an emotionally charged issue as cancer is really sad. Attempting to mask your actual intent of getting links within a veil of supposed benevolence is rather pathetic if you ask me Mr. Pasternack.

Although I rather doubt you will happen to stumble upon my comments, if you do, I hope you’ll take a moment to read the suggestions Michael Gray proffered when he wrote Dave Pasternack of Did-it.com How to Fix Your Problem. The ability to check your ego at the door, admit you may have been mistaken, perhaps having learned a thing or two, is a good quality for most anyone.

I guess the thing about it that has me the most puzzled is why? Why insult SEO experts and SEO in general in the first place especially when they’re outside of your perceived realm of expertise? Why not simply outperform them? Just to create attention? Linkbait? I certainly hope that’s not the case because if it is I think it’s rather stupid. I think Ron White might have put it best when he said…

“You can’t cure stupid”



  1. Feydakin on the 30. Jan, 2007 remarked #

    Said like this it reminds me of a lot of people in a lot of industries.. They seem to have an arrogance about them when it comes to admitting that work done by others is just as valuable as the work that they do.. I work with at least one every single day.. It’s a little man complex.. They can’t be proud of the work they do or their accomplishments without taking shots at trying to knock others down..

  2. theGypsy on the 02. Feb, 2007 remarked #

    Ok – I read, and am commenting on a Dave P post. R U happy now? Look what U have reduced me to … For the record.. I cannot give him (DP) my time any longer.

    Off the record, it’s quite unfortunate his name is ‘Dave’.

    Gyp :0)

  3. Randy on the 13. Feb, 2007 remarked #

    Your example of jewelry is good. Becoming a Professional jeweler may not be rocket science(actually it is jeweling science right? :P) but it certainly isn’t anything I could do. To be honest it looks like it takes more patience than I got.

    Dave P tried to right a big article on SEO and it back-fired. Now he is clamoring around trying to safe his dignity and respect by getting a top ranking for his own name. He is begging for links, yes begging. I have yet to see one comment from him that makes any kind of since. I can write an article stating how easy seo is or how hard it is but unless I give a process on how to achieve a ranking whether easy or hard that article is basically trash. This is what Dave did. He wrote an article but gave absolutely no information that would help a beginner achieve a ranking in Google yet he claims it is so easy.

    I think Dave bit off more than he can chew here…

    Ohh myy what am I doing here??? I got work to do and am commenting on Dave boy 😛

    Ps mate I think you got the density figured out now just go build some links and maybe you can win the contest 😉 😛

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