It seems that the SEO community is just a tad bit “cranky”.
In his latest assault on the SEO industry, a Q&A with Mr. Pasternack published on DMNews, he compares SEO with baking a cake…
Q: Last week, Danny Sullivan went on record with the statement that “SEO is rocket science.” Would you care to comment on this?
Dave Pasternack: To be fair, Danny Sullivan said that anything is rocket science if you don’t understand it. Well I don’t know how to bake a cake, but I wouldn’t call such a task “rocket science.” If I really wanted to bake one, I’d buy a cookbook (the Google guidelines) and bake away. Can you imagine bake shops trying to convince everybody that baking a cake is so complicated that it shouldn’t be left to mere mortals? Ridiculous. I wonder what percentage of Danny’s show attendees are there to find the “magic SEO elixir.” I would guess a very high percentage. I suppose we all have to cater to our audience.
Wonderful! We can all simply stop working hard and get a FREE Google “Cookbook” and PRESTO! We’ll be #1 in the SERP’s faster than Betty Crocker can say “Pineapple Upside Down Cake”. Easy as pie!
Speaking of cake, Dustin Woodard’s recipe for SEO Cake is a must read for all you aspiring “rocket scientists” out there.
So without further ado, the first “shout out” in 2007 goes to the SEO community, individually and collectively, for demonstrating that you are indeed “Crankier than Dave”!
Mmmmm… Pineapple Upside Down Cake.