This certainly seems to be the new battle cry. And not just any links, high quality non-reciprocated links. And not just a few of them, lots and lots and lots of them. Don’t want to? Don’t expect your site to be incleded in Google’s index.

You don’t have to go far to hear the disdain of site owners, webmaster and SEO’s who’s pages are dropping like flies in the face of Big Daddy. Is this the way Big Daddy is really supposed to work or is this really about a lack of storage capacity. Is Big Daddy a Dud?

I decided to go and reread about Google Sitemaps this morning. Here’s what Google has to say…

Improve the visibility of your URLs on Google

Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Google Sitemaps you can automatically keep us informed of all your web pages, and when you make changes to these pages to help improve your coverage in the Google crawl.

With Google Sitemaps you get:

Better crawl coverage and fresher search results to help people find more of your web pages.

A smarter crawl because you can tell us when a page was last modified or how frequently a page changes.

Detailed reports to learn more about how Google directs traffic to your site and how the Googlebot sees your pages.

Really? Better crawl coverage? A smarter crawl? Improved visibility? I seem to be missing the part where it indicates ONLY if you have enough links of the right kind for your site to be deemed worthy.

I truly see nothing that indicates to me this is about relevancy. All I see and read is about popularity. No more no less. And not just any kind of popularity, popularity among the popular people. Reminds me of politics. It’s not what you know, but who you know.


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