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Merchants Protecting Consumers from Credit Card Fraud

In 2006 consumers used their credit or debit cards to spend approximately $160 billion at fast food restaurants alone. That’s a lot of transactions. Total online sales were projected to reach more than $250 Billion in 2007. Credit card fraud amounts to billions of dollars a year. But who is it that is really looking out for you? Who is it that is really being proactive about protecting consumers from fraudulent use of their credit cards before it happens? It’s not your bank.

Sure, you can contest a charge you didn’t make and there are laws in place to help protect you from being obligated to repay those charges. But that’s all after the fact. After your bank has already approved the transaction. If you think it’s your bank that pays for those charges you’d be wrong. It’s the merchants and ultimately you, the consumer, through higher prices, not your bank who issued the approval for the charge in the first place.

When you apply for a credit card, you provide the issuing bank with a wealth of information. Personal and private information that identifies you and ties you to your credit card. Information your bank has at its finger tips. When you make a purchase online, you provide merchants with personal and private information. The same information you provided your bank. How much of that information does your bank verify before they issue an approval for your online credit card purchase? Very little.

When you make a purchase online, your bank verifies the card number, expiration date, and security code. That’s it. That’s all they look at before issuing an approval for a purchase. That and your available credit. But what about your address or zip code, they have that on file, do they even transmit the information for the merchant? Nope, they don’t even consider it when issuing an approval. Why? Good question to ask your bank. Ask them why it is they don’t bother to verify information they have right at their finger tips before they issue an approval and feel free to post their answers here. They ought to be “interesting” to say the least.

So who is it that verifies this information after your bank has already approved the transaction? After the amount of your online purchase has already been held against your credit or debit account by your bank? It’s the merchant. Ever had an online purchase declined because an address or zip code didn’t match yet still see the amount being held against your credit or debit account? That’s because your bank approved the purchase but the merchant, in an effort to protect you, as well as themselves, declined the purchase. Ever had a merchant call you to verify a purchase or address? That’s because the merchant is trying to protect you and them from a potentially fraudulent purchase after your bank has already approved it.

I invite any of you to ask your bank why? Why they do not verify the information that you provide when making an online purchase before they approve that purchase. Why they make it incumbent upon the merchant to verify information, information that they themselves provide, instead of verifying it themselves before they issue an approval and hold your money. Why reputable merchants are doing more to protect you from the potential misuse of your credit card and decline transactions than they are.

Inquiring minds want to know.

Dave

13 Comments

  1. Melinda Hansen on the 17. Jun, 2008 remarked #

    Definitely some things to think about.

  2. Insurance Man on the 18. Jun, 2008 remarked #

    Interesting take. Obviously you’re a merchant.

    Banks, in general, do far more to protect their cardholders from bad merchants than merchants do. Someone needs to look after them and I don’t think it’s the merchants.

  3. CrankyDave on the 18. Jun, 2008 remarked #

    I would disagree Insurance man.

    Banks provide a “reacative” course of action when they could, and should, be “proactive”. I would venture a guess and say there are far more problems fraudulent use and misuse of credit cards then there are “bad” merchants.

    Don’t forget, your bank issues an approval for a charge based on very little information.

    Let me ask you this… Who would you prefer looking out for you when it comes to the potential misuse of your credit card? Your bank or all the merchants you use your card with?

    Again, call your bank and ask them exactly what it is they verify BEFORE they issue an approval for a purchase.

    BTW… Yes, I am a merchant but I’m also a consumer. A consumer that knows what a bank verifies because I’m a merchant.

    Dave

  4. Terry Slane on the 28. Jun, 2008 remarked #

    The merchants should have some responsibility.

  5. CrankyDave on the 28. Jun, 2008 remarked #

    Hi Terry!

    Of course they should. I’m not at all trying to suggest they shouldn’t have some resposibility. Don’t you think the banks should have “some” responsibility?

    My contention is that banks take no responsibility. They have oodles of information and “choose” to verify nothing. Card number, expiration date, and CVV number. That’s it.

    Do you realize how many angry and irate consumers merchants have to deal with every day because a merchants AVS declines a transaction that the banks issue an approval for, show it as a completed tranaction against their account, AND hold the cardholders funds for that amount?

    Do you realize how many angry and irate consumers merchants have to try and explain to that they do not have and never received their money when this happens? Cold hard cash they no longer have access to in the case of a debit card.

    Banks could be far, far more proactive. They issued the card yet won’t and don’t take any responsibility.

    Dave

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