I found myself searching around… again… because of yet another discussion about reporting paid links to Google. I don’t know why I allow myself to get into these discussions… again… but I did. I also don’t know why I decided to search for “tattletale ethics” but I did and found an interesting article…

Tattletale Ethics

It starts off with a quote from the television show The Brady Bunch…

Cindy, you know by tattling on your friends, you’re really just tattling on yourself. By tattling on your friends, you’re just telling them that you’re a tattletale. Now is that the tale you want to tell?

Mike Brady

Interesting because the article focuses on the management aspect of tattling and why it’s frowned upon in the business world. In particular pointing out the example of Mr. Eric Mangini of the New York Jets “tattling” on Bill Belicheck of the New England Patriots for taping practices held by the Jets.

Isn’t this frowned upon practice exactly what Google is encouraging be done? I realize that the “tattler” is more or less anonymous, except to Google. If you harken back to your schoolyard days you’ll likely remember the kid labeled the tattletale. Yep, was probably one of the biggest trouble makers too. Had a target on their back didn’t they? Not only a target from all the kids but from the people they tattled to.

I’m not necessary against Googles stance on paid links. They’re welcome to do what they wish with them. But I do take issue with how they’re trying to combat them and them trying to create the “link police” in an effort to find them.

Seriously Google, do you really think that encouraging people to participate in practice that is frowned upon by people everywhere from the time they were a child as well as the world of business, shines a good light on you as the instigator? If you do, how long do you think that light will last?


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